Designed for commercial environments, with a controlled process from 3D concept and digital mockups to fabrication and installation.
Each piece is built to integrate with your space, branding, and architecture, creating a focal element that feels intentional, not decorative.
A poorly executed custom piece reflects badly on the entire space, not just the object itself.
Off-the-shelf solutions rarely integrate well with carefully designed interiors.
Unclear visuals, shifting expectations, and last-minute surprises make custom projects stressful to specify.
Glow Wood Signs are custom layered wood signs with integrated LED lighting (often searched as LED signs or neon-style signs), designed to showcase your logo and brand identity.
Lighting can be placed inside the letters, behind the sign, or both, depending on the desired effect. Each piece is precision-cut from layered wood and engineered for a clean, diffused glow that feels premium and architectural.
Unlike generic neon signs, these custom wooden LED signs add depth, texture, and a high-end presence while staying aligned with your branding, making them ideal for storefronts, offices, gyms, cafés, and creative studios.
GlowWood Decor uses the same layered wood and LED lighting process (often compared to LED wall art or neon decor), but focuses on atmosphere rather than logos.
These pieces follow your interior design style, materials, and visual language to enhance the space with geometric patterns, textures, and sculptural lighting elements.
Ideal for boutique interiors, creative studios, and commercial spaces, LED wood decor adds depth, mood lighting, and a signature visual identity without needing a logo. It’s functional lighting and architectural art combined.
Each project uses carefully selected LED systems based on the design, depth, and intended glow. Inner glow, outer glow, or hybrid lighting is planned in advance, with warm, neutral, or custom color tones depending on the space. All LEDs are soldered by hand, paired with proper power adapters and controllers, and tested for brightness, smooth diffusion, and long-term reliability.
Every piece is engineered layer by layer before fabrication to ensure perfect alignment, structural rigidity, and clean depth. The layers are precisely cut, stacked, reinforced, and bonded to create a solid, long-lasting installation that feels intentional, not decorative.
Wood tones are custom-stained to match your interior and branding, with colors mixed and tested until the exact tone is achieved. Each piece is then sanded, sealed, and varnished to ensure a smooth, durable, and high-end finish that resists wear and keeps its visual quality over time.
Top layers are mounted using hidden magnetic systems, allowing easy access to internal LEDs for maintenance or upgrades. The piece looks seamless and permanent, but remains serviceable and future-proof, extending its lifespan beyond typical fixed signage.
The Seto x Arts Trade Program is built for interior designers, architects, and studios who need a reliable fabrication partner.
Trade partners receive exclusive pricing, priority production scheduling, and direct access to custom fabrication support.
Each project is developed collaboratively, with controlled design reviews, technical guidance, and production-ready deliverables to simplify specification and client approvals.
FRED
Devost Debosselage
Shop Owner
| Wow! The final result truly impressed me. Seto delivered something super clean and visually striking. Couldn't be happier with how it turned out! |
JEREMY
Studio Quantum
Studio Owner / Tattoo Artist
| A huge thank you to Seto for our custom sign! 😍👌
You perfectly captured the spirit of Quantum with your outstanding work. It went way beyond our expectations, and we recommend you without hesitation! 👏💯 |
ARCHAK
Nairi
Store Owner
| I’m beyond happy with the result. The sign is beautifully made and filled with meaning. It’s a gift I’ll always be proud to display. |
I’m Seto, the person behind Seto x Arts.
I’ve been working in design for most of my adult life—across graphic design, branding, UI/UX, web, and physical products. Different industries, different formats, but always the same foundation: shaping how people experience a brand.
Over time, I realized the work I enjoyed most was the kind that left the screen and existed in the real world. I wanted to build things you could stand in front of, touch, and experience in a space—not just scroll past. That shift is what led to Seto x Arts.
Today, I focus on custom Glow Wood installations for commercial interiors, where branding, spatial design, and fabrication come together. Every piece is designed with the space and the brand in mind, not just how it looks on its own.
I handle projects end to end, from concept and 3D mockups to fabrication and finishing. It keeps the process clear, intentional, and aligned from start to finish.
This path wasn’t planned—it grew naturally out of years of designing and wanting my work to exist beyond a screen. If you’re curious about the thinking behind the work, or whether something makes sense for your space, I’m always open to a conversation.
